When startup
entrepreneurs are still preparing plans to impress the potential investors with
their pitch, they always need to remember that they would probably get only
limited time to win the trust of quizzical people and convince them of the fact
that yours is the company which will merit their investment.
If all goes
well, the entrepreneurs could easily secure the funds they need for starting
and expanding a venture. However, if things don’t turn out so well, it could
get difficult. Being careful is essential or else you could end-up wasting
several months and even years knocking on wrong doors seeking financial aid.
So, here we
will give you a little tip on how to make your investment pitch successful.
Before you present your pitch to potential investors, you have got to know who
your target audience should be. It could get really demoralizing, if you talk
to wrong type of people. For example, if the investor belongs to healthcare
industry, he is not likely to show interest in a business related to retail
clothing.
The same
way, if you want early development capital, then try to convince people, who
invest in businesses that are in their early stage instead of approaching those,
who invest in buy-outs or late development capital. Your first step should be
to know your audience and see whether they are relevant to your industry or
not.
Singapore Innovation League:
If you want
funding in tech area, visit SIL at:
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