Monday 30 March 2015

Know Your Audience Before Pitching Business Ideas

When startup entrepreneurs are still preparing plans to impress the potential investors with their pitch, they always need to remember that they would probably get only limited time to win the trust of quizzical people and convince them of the fact that yours is the company which will merit their investment.

If all goes well, the entrepreneurs could easily secure the funds they need for starting and expanding a venture. However, if things don’t turn out so well, it could get difficult. Being careful is essential or else you could end-up wasting several months and even years knocking on wrong doors seeking financial aid.


So, here we will give you a little tip on how to make your investment pitch successful. Before you present your pitch to potential investors, you have got to know who your target audience should be. It could get really demoralizing, if you talk to wrong type of people. For example, if the investor belongs to healthcare industry, he is not likely to show interest in a business related to retail clothing.

The same way, if you want early development capital, then try to convince people, who invest in businesses that are in their early stage instead of approaching those, who invest in buy-outs or late development capital. Your first step should be to know your audience and see whether they are relevant to your industry or not.

Singapore Innovation League:

If you want funding in tech area, visit SIL at:


Tuesday 24 March 2015

Deciding The Capital Amount For Startup Venture

If you think that just approaching an angel and coming up with a business idea is enough, then you are mistaken. Sure you may easily stumble down to a promising angel investment company and the potential investor may even appreciate the business idea you have. But the truth is, this is not enough.

You also need to be completely positive about exactly how much investment you should seek. Under estimating or over estimating the required funding can have a huge impact on your business’s well being in the long run. You may come across hundred of theories and strategies explain ways of finding that perfect investment capital amount, necessary for the growth of venture.

The reality is that it is almost impossible to determine that amount unless you have actually understood the time span, requirements, nature of it, and probable returns from the investment. Each and every business venture is unique and thus will have a unique set of funding requirement and necessities as well as probable outcomes.



The fact that every single company is established for the sole purpose of earning a profitable return, there goes another crucial factor into deciding the capital amount. Other than profitable returns, the duration of the project whether it is going to be a long term one or something short term or just temporary will also essentially help in the process.

Singapore Innovation League (SIL) is an angel investment company. If you want to know more about angel funding get in touch with this company:


Tuesday 10 March 2015

Present A Convincing Case To Win Investors’ Trust



Angel investors happen to be high risk takers who are always on the lookout for those startup that have the potential to do exceptionally well in the coming future. Their ability to take sound decision depends on their ability to predict the future of a newly launched or growing company by assessing its current situation and the product it is working on.

Angels usually base their decision on the convincing business case and product idea pitched by the entrepreneurs. Even though these people readily take risks but they always invest in a business that has a well thought out plan. They look for people with unique product idea backed up with a competent and thorough team to support its development.

If an entrepreneur doesn’t have a clearly thought out plan and fail to define its competitive edge in the landscape of business and entrepreneurship, it is highly unlikely that that business will be able to convince the angels into investing their money.

A business seeking funding must be able to present a convincing pitch and product idea. It should be able to explain clearly about the areas where the product has a competitive edge over others. 





Founded by Niraj Goel in 2014, this company is looking for brilliant startups with brilliant tech ideas in Singapore who will be offered with angel funding.

Monday 2 March 2015

What Is An Elevator Pitch?



If you belong to the world of business and fundraising, you must know about the elevator pitch. In simpler words, it is a technique which is used to rouse interest among people about an idea or product and getting a prospective investor, buyer, or customer to set some time aside to listen out an investment proposal.

The reason why the word ‘elevator’ has been associated with this technique is because of the idea that the pitch should not take longer than the usually time taken to ride up an elevator. So technically the pitch should be roughly around 150 words and shouldn’t be essentially longer than 30-40 seconds.

An elevator pitch is supposed to be the perfect way of starting with an introduction about the company in front of the potential customers and then slowly making your way into a conversation that hooks the prospects into listening the business plan. Since you only have about thirty seconds to get people hooked on what you have to say you need to make it short, smart, and concise.

You need to come up with carefully selected sentences that instantly grab people’s attention. It should stir an interest into offering funding for your business venture.




SIL is a company based in Singapore founded by Niraj Goel. The mission statement of the company is to promote growth of tech companies in Singapore by offering angel funding to them.