What Is An Elevator Pitch?

If you belong to the world of business and fundraising, you must know about the elevator pitch. In simpler words, it is a technique which is used to rouse interest among people about an idea or product and getting a prospective investor, buyer, or customer to set some time aside to listen out an investment proposal.

The reason why the word ‘elevator’ has been associated with this technique is because of the idea that the pitch should not take longer than the usually time taken to ride up an elevator. So technically the pitch should be roughly around 150 words and shouldn’t be essentially longer than 30-40 seconds.

An elevator pitch is supposed to be the perfect way of starting with an introduction about the company in front of the potential customers and then slowly making your way into a conversation that hooks the prospects into listening the business plan. Since you only have about thirty seconds to get people hooked on what you have to say you need to make it short, smart, and concise.

You need to come up with carefully selected sentences that instantly grab people’s attention. It should stir an interest into offering funding for your business venture.

Singapore Innovation League:

SIL is a company based in Singapore founded by Niraj Goel. The mission statement of the company is to promote growth of tech companies in Singapore by offering angel funding to them.